DevillEars
Dedicated ignorer of fashion
Quite easy really; it's spelt Q U A D.
Hmmm... Makes one wonder about brand names with four letters...
NAIM? LINN? QUAD? LEAK?
PR&T is also a 4-letter word (in more ways than one)...
Any significance?
If we accept that we can all blame Martin Colloms for coining this term and - at the same time - if we can also assume the man had a typically subtle Brit sense of humour, then it's not too much of a stretch to accept the following scenario:
Colloms sits at his desk one evening reading comments on his reviews of audio gear and - after one really irritating comment - yells out "PRAT!!"
Stunned at having been stirred to the use of an epithet, he sits muttering the offending word - "prat, Prat, PRAT, P.R.A.T......... "
"Hmmm.... That's it! PRAT could be turned into acronym, defined, wrapped up in pseudo-scientific jargon and sold back to the real prats". He smirks...
"Now - about the acronym... Pace? Rhythm? Amplifier? Timing? Not quite - my forte is high-performance loudspeakers, not amplifiers, so 'A' will have to settle for 'AND', so it has to be 'Pace, Rhythm And Timing"'- now to sell this concept to a nice gullible audience"...
In an alternative universe, Colloms (this time a motoring journo) sits at his desk one evening reading comments on his reviews of supercars and - after one really irritating comment - yells out "PRAT!!"
Stunned at having been stirred to the use of an epithet, he sits muttering the offending word - "prat, Prat, PRAT, P.R.A.T......... "
"Hmmm.... That's it! PRAT could be turned into acronym, defined, wrapped up in pseudo-scientific jargon and sold back to the real prats". He smirks...
"Now - about the acronym... Performance? Ride? Accessories? Trim? Not quite - accessories are for idiots, so 'A' will have to settle for 'AND', so it has to be 'Performance, Ride And Trim"'- now to sell this concept to a nice gullible audience"... (and maybe I should change my name to Clarkson? )
Just imagine....
In this way, a common-use epithet was turned into