I think it's sort of human nature that if you buy into something you tend to defend it more, after all you have paid your money and don't like to be told you have wasted or it could have spent it better elsewhere. What I think is less explainable is those that haven't bought into something then slagging those that have off as why are they worried about it, it doesn't affect them? Then we have the real weirdos...those that used to own Naim and have moved on who feel motivated to tell anyone who still owns Naim that they are a borderline dickhead. I suspect the psychology behind this is they feel they were hoodwinked and anyone else they can 'save' reinforces their case for it being snake oil etc. ... safety in numbers I guess. Thing is whenever I have gone to buy hi-fi I have listened to it and if I don't like it I don't buy it or in some cases have bought it to try out if I couldn't hear it first and moved it on if I don't like it. I have never bought something, ran it for years and then decided I don't like it and subsequently run away screaming at anyone who will listen how evil it is, the voices in my head made me buy it, it's a cult etc. etc. It's a really peculiar way to behave, but it's what many seem to do for some reason.