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The ‘flat–earthers’ of the 1970s, as Naim’s customers became known, were a new audio community more concerned with notes than with measurements, emotion rather than location. Their systems could play in time, maintaining the fundamental structure of the musical performance whilst actually holding a tune. Rather than needing to know exactly where the musicians were standing on the stage, they were more concerned with experiencing the passion that drove them to get up there in the first place. That spirit lives on amongst Naim owners today who have no need to justify their systems using tired ‘Hi–Fi’ criteria. Naim rigs actually groove, connecting on a truly emotional level, offering both vibe and drama—words that real people might actually use to describe real music.
We have established the Flat Earth Audio Foundation to carry a torch for the ideals of the Flat Earth Audio movement. The principals established by these maverick designers in 1973 are as relevant today as they always were, and we employ them every day when selecting and setting up ideal audio systems for our customers. As well as the material below, we have built the most extensive collection of classic Flat Earth Audio products which you can experience when you visit us.