TheFlash
Reiki Audio
Oh dear. We are perilously close to agreeing on some things, note to self to correct course!Isn't all marketing evil to some degree? It is certainly not for consumer's benefit really, it is there to sell stuff into a mature market place and extract money out of consumers' wallets.
So, have we arrived at the end stop for foo hifi? It is just another vein of marketing, the power of consumerism and the weakest of the mind.
Stop yourself, and ask, "can a polished rock on top of a speaker really change the sound of my hifi?". Shake your head. Then relax because you've dodged a marketing bullet.
We are gullible animals...
I can't help you with your self-worth angst , earning your living from marketing as you do... but at least we can have an adult conversation now.
No, I don't think all marketing is evil to some degree; at one end of the spectrum it is simply awareness-raising. But at the other, it is deeply cynical and exploitative eg green dots on CD's, rocks on speakers... how can I say this? Because there is simply no mechanism I know of by which such things can make a difference.
As you recognise, every enterprise in a competitive market has to get its message out there. It's either take some market share from the incumbents or close the business: don't employ more people, sack the ones you do employ, make no contribution to the economy in the slightest.
Ideally this messaging will be based on some actual (sometimes marginal, sometimes purely aesthetic) improvements in the product rather than just a marketing respray. Think car manufacturers: yes they sell lifestyle aspirations rather than a polluting depreciating asset but quite often there is something different in the product to talk about.
What I can tell you is that there is absolutely nothing in my own business plans which is cynical or exploitative. I have taken a hifi component which does something and improved upon it. You can guffaw as much as you want but that wouldn't be fair as you know absolutely nothing about what I've been working on. Feel free to pop in for a cuppa.