Alan, Joe Bloggs who buys WHF for professional advice gets told that the more money he spends on HDMI cables, the better the audio/image quality of his TV/home cinema system will be.
This is completely untrue, and immoral. It is a lie that exists for commercial reasons, and is certainly not something that the WHF readership demand.
There is no other excuse for it but greed!
Well, no. On a number of levels.
If advertising concerns made it down to reviewer level, then the same thing would apply; advertisers would leave the magazine if it were at odds with the concerns of the readers, and the reviewers would be asked not to review things like HDMI cable. The fact is there seems to be no reader exodus on the grounds of whether or not they review HDMI cables.
There's a lot of noise about this on the WHF forum, but curiously there are also a lot of people who have been reading WHF for many years and are now cancelling their subscriptions who have been members of the WHF forum for a little over three days.
Reviewers at WHF are kept away from commercial concerns. They are asked to form their opinions on products based purely on performance
qua performance. Not performance filtered through commercial pressures, or through an abstract series of objective measurements; purely through siting in front of it and using it, in an attempt to reproduce the buying experience.
Those who take a "it technically cannot, so it won't" or a "this is a friend of the company, so it must" or even "I like this company's products, so I'll like this one too" are quickly removed from the review roster.
If a reviewer feels the performance of an HDMI cable alters performance, he or she is basing that finding on nothing more or nothing less than sitting and comparing. Not trying to stack the deck in either direction. So, not trying to ascertain the performance of three HDMI cables using three uncalibrated televisions, and no hobbling one output. Simply using one cable, then another cable, in the same system and on the same calibrated TV set.
I haven't ever tested HDMI, so I couldn't say if it does or doesn't make a difference. But if I were due to review an HDMI cable, I would approach it in the same way I would with any component - slot it in a system, compare it to a baseline, and describe any and all changes in performance. As a result, if I did just that and found I perceived a difference, would it be more intellectually honest to report that finding come what may, or pretend it didn't happen?
You might argue that some things simply aren't worth testing as they are a given. That isn't the way it works, because you get asked 'why not' a lot. I can say that I don't have a chip in the HDMI game because it's not a commonly used digital connection in audio. If it were, I would be reviewing HDMI, because I'd be being asked repeatedly for reviews of HDMI cable. Not by the advertisers, by the readers.