You
****ed up real good, kiddo.
Twitter is a disaster clown car company that is successful despite itself, and there is no possible way to grow users and revenue without making a series of enormous compromises that will ultimately destroy your reputation and possibly cause grievous damage to your other companies.
I say this with utter confidence because the problems with Twitter are
not engineering problems. They are
political problems. Twitter, the company, makes very little interesting technology; the tech stack is not the valuable asset. The asset is the user base: hopelessly addicted politicians, reporters, celebrities, and other people who should know better but keep posting anyway. You! You, Elon Musk, are
addicted to Twitter. You’re the asset. You just bought yourself for $44 billion dollars.
The problem when the asset is people is that people are intensely complicated, and trying to regulate how people behave is historically a miserable experience,
especially when that authority is vested in a single powerful individual.
What I mean is that you are now the King of Twitter, and people think that you, personally, are responsible for everything that happens on Twitter now. It also turns out that absolute monarchs usually get murdered when shit goes sideways.
Here are some examples: you can write as many
polite letters to advertisers as you want, but you cannot reasonably expect to collect any meaningful advertising revenue if you do not promise those advertisers “brand safety.” That means you have to ban racism, sexism, transphobia, and all kinds of other speech that is totally legal in the United States but reveals people to be total assholes. So you can make all the promises about “free speech” you want, but the dull reality is that you still have to ban a bunch of legal speech if you want to make money. And when you start doing that, your creepy new right-wing fanboys are going to viciously turn on you, just like they turn on every other social network that
realizes the same essential truth.
