When I was looking for a watch for my 50th, I had a good look at the JLC ranges from over the years, and I couldn’t really see anything I liked. Lots of beautiful watches, but nothing that was ‘me’. And that takes me on to an important point: few of us have enough time to try on every watch in our budget that’s ever been made.
Come up with a shortlist, try them on (important), buy what you like.
I know people who spend more time choosing iPhones, watches, televisions etc that they spend choosing a house!