Perhaps the UK government feels that it needs to counterbalance that other preposterous (and artful) old goat, Juncker.
On the matter of incompatible objectives, I think the UK populace has, on the whole, a certain difficulty with the objective of Europa. Herein lies the ultimate incompatible objective.
I went into Tesco last night and bought tea from Sri Lanka, coffee from Columbia, milk, butter, spinach & spuds that came from the UK, beans from Africa, mushrooms from S.Korea and asparagus and avocado (look at me!) from Mexico. This wasn't intentional, I checked the packs when I got home. I don't think anything came from the EU except my wine, and I'm stockpiled on that!
Do you think I'll earn Air Miles on that lot?