I presume the cost of labour in China is less than the UK and I agree that the 'made in England' tag will enable IAG to push up the price even further.Was the Linton launched in 65 still being sold when the 770 came out in 78? I am not disputing the price difference given the old established UK companies were all pretty much going out of business at this time due to prices and volumes from healthier times. The new UK audio companies were a lot more savvy in terms of marketing and pricing enabling them to make better headway against the Asian products.
Can you explain the reasoning? I thought the video said the IAG factory in the UK was going to be new? I can see that made in the UK will go down well in Asia in terms of marketing allowing a higher price but a new factory here compared to a new factory in China shouldn't be much different particularly given the direction UK industry is likely to be going. Lost infrastructure will mean things like decent wooden cabinets will be more pricey though so it won't be quite the same. Of course if they don't intend to manufacture and sell close to the volumes of the Linton then the price could be pretty much anything particularly if they opt for heavy audiophile marketing. But with what the Mission brand means today?
If they do choose to sell at a high price it will be interesting to see what they do about the cone. Large resonant cones have largely disappeared from the market for reasons of technical performance. A few still survive in retro speakers like Audio Note, Harbeth and the like and so will they go for retro sound as well as retro looks? Interesting stuff.
I may be wrong but I believe B & W and KEF both produce their premium models in the UK and the lower priced models in China.
So it could be that IAG will market the 770 as a premium product and jump at the chance of upping the price.
I hope I'm wrong as £2000 is absolute maximum for me for anything but I fear they'll be a lot more.