positive_energy
pfm Member
Recapping costs must be at least 20K.
Can't wait for the Teddy S1.
That's Skynet building the first Terminator - we all know what happens next...
Naim Audio are releasing more products, turning on plenty of new punters to the brand that previously haven't owned Naim, and they're selling more than ever. Your argument is dependant on the assumption (unstated) that Naim's bread-and-butter sales are tapering off - which could not be further from the truth!
Naim Audio has been a successfully run company for forty (yes, Forty!) years, and is unlikely to be 'staking it's future' on an aspirational product. You can bet your bottom dollar that this has been a carefully considered move; indeed, in incubation for 6-8 years before the project was given the go-ahead.
"It may sound cynical", but I'm prepared to wait and see how successful your consumer electronics production and sales company is going in a few years!
This is Naim's Concorde moment, their Bugatti Veyron. It's an exercise in creating what is possible.
I would think that the 746w into 8 ohm 'statement' was the first thing written down on the back of a napkin when the idea was first mooted. Same with Bugatti when they decided they wanted to build a 1000hp super car.
They'll likely be built to order (as already suggested), have a long waiting list and they will certainly sell a few. The trickle-down to their existing ranges will be of benefit to many, many more people.
For example; Arcam released a £2,200 DAC in 2012. Amazing thing by all accounts but (relatively) very expensive for Arcam when you consider the costs of their previous DAC's over the years. The trickle-down from that 'statement' piece has appeared in the irDAC and that sounds amazing for £400B&W also did something similar with their Nautilus a few years previous.
Embrace Naim for having the R&D budget and foresight to create something (potentially) truly special. We shall all benefit from its success and only Naim will suffer a little bit of tax write-off if it fails.
Rack,
That music accompanying the amp video was downright scary-ass. I kept expecting a mechanized Arnie to appear and say, with a heavy Austrian accent, come with me if you want to live.
Joe
Naim Turnover:
2011 - £11,114,220.00
2012 - £16,790,976.00
Pretty impressive figures....... in a market which has seen the most difficult trading conditions in living memeory
2013 - £22,467,732.00
2014 - £220,467.732.00. Statement amp is a roaring success.![]()
Naim Audio has been a successfully run company for forty (yes, Forty!) years, and is unlikely to be 'staking it's future' on an aspirational product. You can bet your bottom dollar that this has been a carefully considered move; indeed, in incubation for 6-8 years before the project was given the go-ahead.
and the quality of construction and design probably does justify the cost
To put the counter argument, I think its fair to say also that Naim was a successfully run company but had to sell out to a French company in order to keep its business functioning (it had basically got itself in a position were it had not enough cash for R&Dd...) and that the jury is still out on whether that move, and products like the S1 will be successful for them in the long run.
Joe I haven't a clue though I'm assuming none.Max,
How many power supply upgrade options has Naim provided for the NAP500, the previous statement product?
Joe