Emlin
MQA Hater!
Because I regard it as a waste of time. I've watched others use the ASA route in the past and get nowhere.
Take the example you give. MQA might claim that the aliased folding and folding *does* recover every detail. Note that didn't say that it also added aliases that weren't in the source, only that it recovered details. An IT engineer knowledgable about audio might see the snag, but then the suits who *work in the ad biz* make the decisions being clueless about the engineering or theory.
Add in the "all". I can't check that because they won't give us the source material to check.
Slide sideways and the claim may be said to mean "all that is audible" which then leads to arguments about what one person may hear when someone else doesn't, etc.
Suits can run rings round the ASA, particularly if they can find an 'expert' to write some impressive 'reports' for them.
I've seen this all done in the past in one form or another in one case or another about other claims.
And *I've not seen the MQA ads*. If you have, you can complain and see how you get on. By all means reference this thread and pages I've written, etc.
However I suggest you look first into earlier examples. e.g. when Uncle Russ was taken to the ASA over claims about his mains cables. That is a textbook example of the problem with the ASA. Looking into these would probably save you time and stress.
I'm quite happy to discuss the technical side and let people make their *own* decisions on this. And as I've said before, I don't mind of some people 'prefer' MQA and get it. My central concern there is to avoid us reaching an 'MQA or nothing' situation.
And if people want the audio mags to speak out, write to them. That's probably a much better way forwards than the ASA.
It might be a waste of time, but that time is a few moments. You waste that many times a day anyway. So waste those moments on something important. And stop being a f*cking defeatist! I thought you had more in you.