Why build something that you don't make a profit on? I don't understand the philosophy in this business.. It's not like they sell lots of products to each customer (ie like a supermarket) so can afford to loose profit on one product line as they recoup it on others...
It's $650 in the US and everyone is saying it's a bargain, I simply feel they didn't research the SSRP well enough and priced it too low, and the company has been swamped with orders for them, so their other more expensive speakers aren't getting the factory production time they need to be seeing the company back into decent profit.
And also seeing the videos of the owners today, they look absolutely lovely, and he appears to be near to retirement, so didn't want to increase prices post release. I will be buying a pair of Maggies, which ones I'm not sure yet, but I've fallen for the company and the people involved big time and that's what spending your money is all about.