I see this latest "marketing campaign" more of a desperate attempt to generate some interest for what seems to be a product that caters a really small part of the market.
What was written before by jcbrum how the "relatively young" desire a good sounding units, that don't clutter the living room, etc. is actually true.
What he missed out is that those same people also want products that seamlessly connect to all their "gadgets", preferably over wireless/bluetooth/airplay, which the AVI speakers have none.
Regarding sound quality and "cutting edge" technology packed into them... What do they really offer in comparison to their competition? Wooden boxes against custom moulded cabinets (aluminium, composites, etc)? They don't even offer some basic placement equalisation, while most of the competition (even cheaper ones!) offer at least that if not some DSP processing with room correction...
Just take a look how much technology is packed into much cheaper units like the Naim Mu-So offerings, not to mention the more premium ones like the KII Threes, Devialet Phantoms,....
The irony is that the "AVI-coined" expression "legacy" could now be applied to their own speakerettes. They are just not being able to follow all the innovations (which is no wonder giving their probably rather small R&D budget).
Add to all that a rather hefty price tag and constant fear that the company will not want to support them if/when they give up the ghost - who would even want to buy them? (Apart from the same couple of people who evidently buy every iteration of the AVI speakers and pat each other on the back claiming they have the best, most cutting edge speaker technology there is)
Admittedly I have only heard the first iteration of the speakers and certainly found them decent enough for the money. However, in that same demo room a pairing of an Exposure (forgot the model) integrated into Neat Motive (2, I think) gave an all round more enjoyable/complete sound... Think of that what you will...