mattgbell
Help the elderly and unwell!
One such case (not sure if real or just urban legend) was a dual input sequence (one, a video feed of a face focusing on the mouth; the other, an audio feed of what was - supposedly - being said). The sequence starts with audio feed - synchronised to the video feed - with the word "BUCK" repeated a few times while video feed shows the correct mouth movements for "BUCK". Then the sequence switched to a combination where the audio feed remained "BUCK" but the video feed changed to where mouth movements showed the word beginning with an "F". The listeners were all outraged when their brain interpreted the audio feed of "BUCK" as something a wee bit different...
It's almost as if the brain seeks confirmation from multiple sensory inputs and, when one of these inputs is blocked, the perception process gets knocked out of kilter.
This is the McGurk Effect. It relates to the way specific languages work (i.e. it applies to English and Swedish but not to the Chinese languages). It also has nothing to do with hi-fi.
Finally, there is a tendency when carrying out comparative listening tests to move away from the holistic overall appreciation of the music to a focussed evaluation of specific areas of reproduction (as opposed to the music).
Experimental evidence shows that tests that focus on very specific auditory effects are much more likely to be positive than more general ones. If you want to succeed in an ABX test of 16/44.1 vs say Ogg Vorbis 320kbps, you'll have a better chance of success if you focus on particular details.