So called experts on here and elsewhere have been trying to prove there is an effect for years without a single shred of evidence found that there is any at all. Manufacturers have been peddling rubbish for years claiming all kinds of magical properties without a single shred of evidence. There must have been hundreds of blind tests where no one could hear a difference yet when some can see the nice thick expensive wires with high price tags suddenly a veil is lifted.
More fool those weak enough to fall for marketing hype. It doesn't surprise me that fans of naim fall for it as they have been literally buying into it for years.