I am also an avid road race cyclist and participate in sportives etc. - Just as Hifi, a largely (though not exclusively) male dominated pastime. It is ripe with male ego competitiveness and gadget obsession. What brand socks one wears is only the start followed by how many less grammes ones superlight carbon frame weighs compared to last years thus explaining why it was worth to loose £3000 just in re-sale value to justify the new acquisition. It just goes on. - If you have difficulty to believe this just watch a few YouTube videos on the subject.
Now, women do participate, in far smaller numbers. The difference is that most don't give a hoot about the latest and greatest. Yes, they want quality, just as the men but are far more switched on about value for money than us (men). It doesn't have to be blingy, super expensive or taken to a level only Pro's could really appreciate. Practicality is probably the key word, in other words, they are able and willing to make a compromise somewhere along the subject.
I think Hifi is a good comparison. For many women do not want a lounge that resembles either an anechoic chamber or metal scrap yard. They are not prepared to spend so much that something else suffers. They too appreciate quality music but it has to fit in, aesthetically and financially.
We, males, take it often to the extreme, as with everything that involves tech.
Hifi Shows are a good example. 98% middle aged men with some disposable income, lusting after things we/they can't really afford (probably).
A few women dragged along wondering what all the fuss (and extortionate prices) are all about.
I am of course generalising and there are (a very few) exceptions. It's also only one (ageing's) blokes opinion and I would love to hear from more female Hifi fans. With the drive to more integrated and subjectively better looking modern solution's that may or may not happen. I hope it will.