One of the smartest and most unconventional cable designers I know of, Louis Motek from
Lessloss derides the chase for ultimate purity conductors, describing that as snake oil and marketing BS. Their CMarc cables are based on the bucking coil method using two counter-polarised coils, which results in common mode noise rejection, and uses natural cotton insulation in lieu of plastics. He also avoids the high markups of Distributors and Dealers by selling direct. That's the short version. Anyway, I'll be replacing my expensive Jorma Prime and Statement cables with flagship Lessloss cables in my planned system upgrades.