Nic, whether you shut up or not, many people DO have a full understanding of what's important sonically, how to measure them, and how to distinguish between two items through the use of blind tests. Many enginers working in this field have been doing the testing for yonks. The BBC's Research Department at Kingswood Warren was one notable centre of such research. The Fraunhoffer Institute in Germany is another. Their development of Perceptual Codecs was centred on perceptual blind testing, as the quality of such codecs is measured by the "annoyance" factor they achieve, which is entirely based on blind listening panels and statistical analysis.
In the USA, RCA and CBS were both very active in audio reserach, and Dolby Labs in their UK research centre did some superb work on perception.
So to say that no-one has any idea about these things seems to me to be wrong.
S.