This. Can't understand what Martin is thinking of here either.
You can minimise the room's negative contributions (we all have them to a degree) by careful set up and positioning of speakers and listening position. The room will make the biggest contribution to what you hear, even if it's not as much fun as box swapping.
After that, if any annoying aspects of the room acoustic persist they can be managed by some attention to physical means such as furnishings or treatments, room correction software or a bit of both. The less that can be left to correction the better, but it too can be very helpful and relatively inexpensive. Provided the kit is competent none of that needs changing to combat room effects, the road to Hell lies in that direction.