There looks to be some tired riders in that photo, hope it was taken near the end.
We could start a PFM Strava club for the craic. Not to race each other through the segments, just to see where people ride and recommend other routes to people. You can even take Instagram photo's along the way to see what other people could expect.
For example, I am in Ireland, and if any of you were to come over cycling (you should its bloody good in places), you could look at my rides and I could recommend some routes.
What do you think?