They cared about the sound, but the sound they make just isn't for everyone's taste. I love them.
Kans are often called a marmite speaker, for obvious reasons. However, unlike marmite, some people appear to hate the product's very existance, which I find odd. People that hate the taste of marmite don't eat it. Other people eat it cos they love it. So what's the problem? You gonna go around smashing up marmite stands in the supermarket or scream obscenities at shoppers that pick up a jar? "How dare you eat that stuff!"
Maybe people get sick of the marmite fans saying how much they enjoy it. Maybe its cos Unilever make it. Maybe its an affront to food itself because not enough thought went into its horrid flavour. I'm just guessing now as I don't know the history here.