Lenbrook Group unveils its plans for the future of MQA lossless streaming.

[kristoffer]

At last! Lenbrook Group unveils its plans for the future of MQA lossless streaming. Yay…

 

[Muttley2]

It’s the Nigel Farage of hifi and just won’t go away. It’s just nonsense and is unlikely to be better than anything already available.

 

[Mr_Sukebe]

Well that explains everything.
On, hang on, there’s pretty much bugger all in that article beyond some regurgitated marketing gumph.

The only comment with seemingly any clarity was the point about providing the best possible transition medium.
If current releases are mastered in 24 bit, doesn’t that therefore define that limit?

 

[misterdog]

The Canadian brand has also made assurances that all of these new players are distinct technologies that operate separately from the established MQA codec, as Airia, Foqus or Qrono don't result in, or require, MQA-encoded files. That said, the original MQA codec will be kept as a product family within MQA Labs' portfolio, with licensees continuing permissions to support and render MQA-encoded content.

 

[tricky1]

So basically, the What HiFi title of the article is completely misleading because they are doing nothing at all with the MQA codec...no new development for its use....just continuing to license it if anyone wants it now.
There's not much info on the other initiatives. Was this stuff the MQA group were working on already?

 

[daytona600]

Lenbrook has unveiled its partnership with HDTracks, the established streaming platform aimed at delivering high-res audio to "discerning music fans". The partnership includes plans for a new service aimed at the audiophile .

 

[shevans]

A HDTracks streaming service would suit me! MQA and FLAC streaming later this year…

 

[adamdea]

I must rush out and buy shares.

 

[Mr_Sukebe]

Have HDtracks confirmed what format they’ll stream HD with?

 

[shevans]

Have HDtracks confirmed what format they’ll stream HD with?

Darko says MQA and FLAC https://darko.audio/2024/06/flac-or-mqa-yes-says-hdtracks-lenbrooks-new-streaming-service/

 

[Mr_Sukebe]

As per normal from an audio group, lots of words that aren’t very specific

 

[jobseeker]

Is there really room in the market for another streaming service, I wonder?

 

[Leeken]

I must rush out and buy shares.

Pssssst tell Syd!

The glorious day Thatcher made us pay for something we owned,and now get to pay through the bloody nose for what was ours!

 

[Rug Doc]

So another three codecs to get our heds around! Joy.

 

[John Phillips]

However, Tidal announces "UPCOMING CHANGES TO AUDIO FORMATS" ...

"Starting July 24, 2024, you will no longer be able to access music in the MQA or 360 Reality Audio formats via any TIDAL application or integration."​

For MQA specifically ...

"If you have an MQA track or album in your Collection – including in playlists – the track will automatically be replaced by the highest quality FLAC version that has been distributed to TIDAL."​

 

[tuga]

At last! Lenbrook Group unveils its plans for the future of MQA lossless streaming.

How is that possible when MQA is a lossy format?

 

[x21]

A HDTracks streaming service would suit me! MQA and FLAC streaming later this year…

As long as they don't just strip out the MQA header out of the FLAC like Tidal did. I want non MQA for my FLAC.