It had to happen... As usual, some pretty sketchy science being tossed around but these days you either play the game or get left behind.
I still like the budget iFi and Fiio electronics because it's well built and offers very good value for money and sounds pretty nice.
If you like how the cable looks, want to add some bling to your system and have some lazy coin collecting dust then go for it. As for me I like to keep my cables neat, tidy and routed close to the skirting board. Personally I am yet to hear any difference between power cables, It delivers 240 Volts to the power socket on the device... Job done.
Happy Listening
LPSpinner.