gassor
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Forget the Brexit bollocks for a min, Ikea is planning to make kitchens that you hire then replace. They will then tart them up and sell at a low price to extend product life and reduce waste.
In the future, we will own fewer things (cars, fridges, CDs), but just hire them which will benefit the environment, hopefully.
It (Ikea) said it was looking at ways for customers to "buy, care for and pass on products".
Kate Hardcastle, retail analyst at Insight With Passion, told the BBC it marked a "pendulum shift" for a company which focused on cheap and cheerful furniture but was now trying to take a more sustainable approach to business.
In the future, we will own fewer things (cars, fridges, CDs), but just hire them which will benefit the environment, hopefully.