Hello all,
New cables: A bit of a question which we have been chewing over. If we were to release these 'new' cables, they would improve on LS-25 - 40 - 80 in all areas; but by doing such a thing we could make many people dissatisfied with what they have already purchased for their system. And these cables are already excellent, in our view.
The obvious business strategy is to keep the existing ranges running, and release two better cables (one above LS-40 and another above LS-80). Doing so almost doubles our manufacturing costs but we probably get to sell a lot of upgrades.
I guess being 'trade' now the answer should be clear, but we are not inclined to go down that path.
So this is the decision: We will incorporate the more accessible improvements into LS-25 - 40 - 80 as we go along, meaning an incremental improvement to the existing products at no extra cost. That seems ultimately fair to everyone that buys into EWA and Colin's approach, both in the past and future; and we are surely permitted to make improvements and refinements as we go. We already incorporated the revision into LS-25 and it sounds great.
We will save the main design changes for a new product later in the year or next, which will mean a new top speaker cable and maybe one below. It is a bit of a project, as to make the most of it we will have to have new tooling made at the manufacturer (the LS form factor we have will not make the most of the changes).
Clear as mud?
Digital cables: Still coming, I am told. Colin is making a set of USB filters for me this week, so I am glad to say we are moving again.
We are also working on two power cables: a new TOTL cable with filtering and DC blocking built in - this will be superb with the double shielding that the MCS reference already has. Also a new Starting Point power cable, built from a standard cable with features added that really will make a difference. The difficulty is stopping Colin from throwing everything at it! - Which is why he is making a top cable as well.
Finally, on this Starting Point cable that has high resistance: I have no insight into this at all, I simply publish what has been measured when it comes to specification. I do not wish to cast aspersions over whether our customer measured it correctly either, that is not fair. However I think the following is fair to say: Every cable we sell has a 30 day return period - longer if people are reasonable. If there is indeed an issue or even problem with this cable, why did I not hear about it? Why was a return for a full refund not requested? It would have been processed with no quibble at all. Those are really the only questions I have; it is a shame to read all about it on a forum rather than to have heard directly from our customer.
As for performance of SP, it's really very good indeed, and has been most enthusiastically received - (almost) without exception. And when it gets it's little revision like the other three speaker cables in the ranges above, I have hopes it will be almost as good as older LS-25.
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