Rico
Bloody Colonials
Ah yes, the one that won't play on the largest installed-base of portable music players, phones and tablet devices the world over!
yes "the leading lossless codec" is a) an oxymoron - as all 'lossless' codecs are, by definition, lossy.... and b) is unqualified/unsubstantiated claim.
in fact, as Tony rightly notes, with more portable music players bearing the i-thingy brand, it would have to be that apple compression by penetration in terms of players or tunes sold through iTunes as the leading codec.