Back to the OP, was it not Naim & Linn that did this to themselves?
Through their own marketing, advertising and attitudes towards retailers.
If you place yourself on a podium every Tom Dick and Harry will want to knock you down.
Both companies continue to do very well so who's wrong and who's right?
My first HiFi retail job was with a Naim dealer that, unusually, also sold Exposure and not Linn. That really went against the Naim philosophy!
There was a total bias at the store for Exposure over Naim. Looking back this was not only based on perceived/preferred sound but also because Exposure, i.e. Kevin Edwards back then, regularly visited to fly the flag, generally support and encourage, as was his job to do so.
We never saw anyone from Naim. The brand was derided at the store, unless a customer specifically wanted it
, with all the old arguments against it. Such as the power and signal bundled in the same cables, the very nasty plastic knobs, both original small version and the later "tractor wheels". The brand was doomed at the store.
In contrast, Exposure's original test-equipment style casework (aka biscuit tins), that was a bit nasty, was positively sold as a good value feature and, of course, they had proper milled metal knobs!
The vagaries of folks, sales and WHY.