mansr
Objectionist
I took the OP to be asking whether there is any truth to such marketing. As a general rule, I believe you agree, there is not.Maybe not from you but I bet the marketing dept would. As the question implies, "discrete" is being used in the marketing to suggest it's better.
The OP specifically mentioned opamps.Also, as I said earlier, opamps may be available but if you want something that isn't available in an opamp then you have to build it.
If a particular sub-circuit is used frequently enough, someone is likely to make an IC of it. High-gain differential amplifiers happen to be very useful building blocks, and that is why opamp ICs exist in numerous variants. The same can be said about, for example, voltage regulators.
Audio devices are pretty common, and they all do the same basic job. If your design is so unique that it can't incorporate ICs (which generally simplifies the design and reduces cost), I'd like to see some good evidence that it performs better than a traditional approach in some important way. Since audio electronics can be made with no audible distortions whatsoever, that's a pretty tall order.