Naim seems to have achieved the same unquestioning support as that floater in the toilet of life, Trump... and could, metaphorically, "shoot someone in broad daylight and still be popular" in the same way.
How else could a crude early seventies amp design, a generic, textbook one nicked from a manufacturers application note and identical to 100's of others nicked from the same source for use in PA systems, electric organs etc, be sold largely unchanged in 2020 for £4000 (it's virtually the same as the power amp section of the A&R A60 and the A60 is just as well made and uses just as good parts...) and yet have sycophantic followers who would swim through vomit to defend Naim charging £4000 for a £1000 amplifier (and only £1000 due to the expensive casework and large mains transformer) with a hue and cry of "We like being ripped off! Naim are so wonderful that it's an honour to be ripped off by them! You just don't understand!"
It's like the "MAGA" scum in the USA who love Trump more every time he makes a racist or sexist comment or simply displays his idiocy!
If any one else took a £30 transformer and put it in a £60 case with a pair of £10 capacitors and £5 of other parts and tried to charge £2000 for the resulting power supply they would rightly be laughed out the room and face accusations of being charlatans and rip off merchants whilst comments were made such as "What were they thinking?! Only an idiot would pay that price!"
And yet to an...ahem... certain type of person, all you need do is show that it says "Naim" on the box and it's "Ah well in that case it's fine... what a bargain!"
I wouldn't be surprised if college courses in marketing and advertising feature Naim quite highly! Probably alongside Nike managing to sell trainers for £1000...
Earlier it this thread someone made about the most stupid comment I've ever seen on pfm... but quite telling in some ways... "who cares about the circuitry!?" was the comment... of course an amplifier IS "the circuitry".
Quite telling though in exposing that to the completely non technical audiophile an amplifier is a box and a brand name... Naim understand this and market successfully on it... after all if a box with a brand name on it sells then what better than... 8 boxes with the same brand name on them!?
Ker-ching!$£!