The customer-dealer relationship can be symbiotic and work to the benefit of both if you both take a long-term view and this has been the case for me. Whilst I like a discount I am more concerned about getting good service which includes installation and aftercare if needed. I get this from my dealer and I also get offered a fair discount due to my loyalty to the dealer. Sure I would like a bigger discount, but against that, I want my dealer to be profitable so I can continue to get the good service I have had for many years. As a long-time customer, if I mention I am interested in a product that is on dem, I have been offered first refusal on an ex-dem product when it has come up for stock rotation which means I get a bargain and it is fully run in when it arrives, one of the many benefits of building a long term relationship with your dealer.