And if you ask an average driver, he'll tell you that "some pads are pressed on to a disc and the car stops"
He'll also tell you that the brakes on car A are "spongy", whereas those on car B are "secure and responsive" Both subjective measures. He will almost certainly not talk about the thermal properties and circle forces of the braking system.
I'm not getting into the brewing argument becasue it is not that different from the car brake analogy. But wine tipplers are notorious for using extermely subjective terms to describe the taste and texture of the end product.
Yes, but I'm not necessarily talking about the buyers. We buy stuff and nonsense, because we are consumers and that helps switch off the sensible parts of our brains. All of us do that to some degree or another, maybe not in hi-fi, but no-one's completely immune to a brainless, marketing-led purchase or two.
What troubles me with cables in particular is the justifications for why cables make a difference differ wildly from company to company. If one company says the purity of conductors is vital, another says the construction of the dielectric is key, another says it's how you construct the cable that counts, while others say it's down to the terminations, avoiding skin effect, ensuring the cable delivers signals at close to the speed of light, avoiding microphony or EMI, whether using passive boxes in line with the cable or powered active shields straight out of Star Trek and so on ad infinitum. Maybe I'm being excessively cynical here, but if there was a predictable and noticeable effect going on, there would either be more convergence, because all those people doing cable 'research' would be finding consistent elements that make differences, or at least that difference X occurs consistently under condition Y when cable design Z is deployed.
Without some kind of consistent, observable and repeatable baseline to work from, how do cable designers know what elements alter the sound in a positive manner and, if it's all down to luck, how do you repeat that luck? A designer of braking systems will know the elements to factor into a brake to make it stop that design of car, and balance the performance between having a brake pedal like a rock that stops the car like it hit a wall and a softer depress that makes it feel more manageable in round-town use. But it strikes me this whole "it's magic" approach to cables cannot provide consistent results, despite the protestations by the faithful.