James
Lord of the Erg\o/s
You'll rarely see internet sellers pitch their prices below RRP for the very reason that someone else might pitch a lower price. If the latter is conveniently 'out of stock' you're stuck with an invitation to treat at a price where you simply give away some or most of your margin. There's no guarantee you'll sell more products either.If you discount you sell more, which requires increased resource so the profit margin drops more than the discount would suggest.
It’s a balance that’s difficult to strike especially today when dealers that employ skilled staff and have premises are trading against internet box shifters.
Lego sells shiploads of plastic bricks and sets. They don't discount their online prices either. Retail stores can do as they please, yet people buy directly from Lego online. Same deal with Apple products, as Rodrat points out.