A brief comparison of my current cartridges. As always, a range of personal choices come into play. No absolute truths here.
Shure m97xe. Cheap as chips. Fabulous value and a fine sounding cartridge. Not the last word for detail, and can be a bit loose and woolly in the bass. Some people find it too laid-back. Shure say it is designed for 'listenability' and that seems about right. Ideal if you don't want to spend a lot and find many modern cartridges a bit over-the-top, you know, excessive detail, forceful, bright, tiring. That sort of thing ( a popular type of sound among hi fi folk, I think).
Next up. An old Shure V15 111, with nos original Shure stylus. More neutral and detailed than the 97xe, tighter bass and a smooth, sweet sound. Excellent, but not made for many years. Shame.
Then: Nagoka 500. Top of the range and it sounds it. Very good cartridge to my ears. Quite a lot more precise and detailed than the Shure 97xe, with good treble and a nice, well-controlled bass. You sense you are listening to something a bit special and up market. However, some people will, quite reasonably, be willing to sacrifice some of the detail and precision for the sheer 'listenability' of the cheapo Shure. But the nagoka is a rather excellent product, again, to my ears.
Until recently, I also had a late model Koetsu Urushi, factory fresh with none of that retipping nonsense. A real Koetsu. Very lively and up front, explosive dynamics, an exciting ride. But it wasn't especially warm or smooth....modern Koetsus are just not like that. I can't agree with the people who say they are warm and cosy. Not so. For me, that went out with the death of Sugano. The stone-bodied ones can be very impressive, but the cost is just nuts. At the moment, I prefer good moving magnets. Sacrilege I know....probably going deaf.