Vintage Naim Mains Power Leads

[martin clark]

Had to look that one up, interesting:

Peter W. Belt (1930-17 February 2017) was a British manufacturer of unusual "treatments" to be applied to hi-fi equipment by audiophile enthusiasts.[1][2] His products, sold through his company PWB Electronics, included the £500 "quantum clip"[3] that consisted of a crocodile clip with a short length of wire attached, and £15 "morphic link paper clips", which were paper clips that Belt stated had been "treated" to give them special properties. Belt claimed that the principles of some of his products derived from morphic resonance, a paranormal concept hypothesized by Rupert Sheldrake.[4]

Belt and his "treatments" made common appearances in hi-fi magazines,[5][6] with opinions varying from the skeptical[1] to the laudatory.[7] Some of Belt's other ideas included freezing compact discs before playing, and using only white cables.[8]

https://en.wikipedia.org/wiki/Peter_Belt

Yep, batsh*t lunacy.

Ahead of the curve of most current hifi marketing was PB - in terms of exploiting the powder of sympathy with people buying very odd, very expensive audio equipment they didn't understand, but were repeatedly reassured was good, which consequently they had to venerate not far short of prayer, to make themselves happy.

These attitudes now pervade many other areas of audio equipment marketing. It's a complete crock.