Actually, while I confess that this did occur to me, it wasn't! The whole point is to be a winner - people sponsor F1 because they want their brands to be identified with winners, so that this image is subconsciously transferred from the team to the product, resulting (hopefully) in more sales. The thought of being routinely thrashed by an energy drink must gall the life out of the Board at Stuttgart-Untertürkheim. It's the reason why teams routinely at the back of the grid have such difficulty in attracting sponsors. To be an enthusiast for the sport is very nice, but to be identified routinely with a back-marker is not, so there's a limit.
F1 is ultimately as much a series of commercial moving billboards as it is a sport. Gone are the days of Enzo Ferrari, whose sole passion in life was racing - the only reason he started to make road cars was to get the money to go racing. His place has been taken by hard-headed business calculation. I'd imagine that Oracle, Mobil and Claro must be feeling rather pleased with themselves: