adamdea
You are not a sound quality evaluation device
It's worth bearing in mind that those 180/280m people may be more representative of the mere mortals whose blind listening was used to develop the lossy codecs, rather than the superhumans on audio web forums. This seems to square with the experiece of the BBC which trialed flac streaming and concluded that it wasn't worth bothering.They will not be introducing lossless.
Their business model doesn’t need it.
280 million users.
180 million subscribers, more than twice as many as any other competitor.