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Norton Motorcycles Saved...

Names are tricky. Numbers make more sense. The thing is that the best names are tr ade marked. That's why people end up with rubbish names. There's a caravan called a Marauder, FFS. What are you going to do with that, rape and pillage your way across Europe? Marauder indeed. I can only imagine that tourer, traveller, voyager, explorer, expedition, leisure, wanderer, etc were all taken.
Norton Brexiteer
Norton Warrior
Norton Destroyer
Norton Allegro.

Everything sounds good after the name Norton!
 
That's Norton dead to me then. There's nothing worse than a brand living on as nothing more than a name on a product that was the "Chong Meing Goodwill Delight" or some such until it suddenly gets an old British name to it! No doubt old photos of Jimmie Guthrie winning the 1922 Senior etc will be hauled out to promote it:rolleyes::(
 
Names are tricky. Numbers make more sense. The thing is that the best names are tr ade marked. That's why people end up with rubbish names. There's a caravan called a Marauder, FFS. What are you going to do with that, rape and pillage your way across Europe? Marauder indeed. I can only imagine that tourer, traveller, voyager, explorer, expedition, leisure, wanderer, etc were all taken.

I've used a rowing shell, made by the Canadian company Hudson, called "Super Predator." It felt a little intimidating, as if I were expected to sink or burn anything else met on the river.
 
That's Norton dead to me then. There's nothing worse than a brand living on as nothing more than a name on a product that was the "Chong Meing Goodwill Delight" or some such until it suddenly gets an old British name to it! No doubt old photos of Jimmie Guthrie winning the 1922 Senior etc will be hauled out to promote it:rolleyes::(

Yes, retro-legend exploitation is pretty sad. We find it all over the place, these days. Reflects a lack of new ideas.
 
Yes, retro-legend exploitation is pretty sad. We find it all over the place, these days. Reflects a lack of new ideas.
Brand loyalty does appear to work for Chinese MG cars that we see on the road. If the new Norton owners sort out a decent reliable engine and keep assembly in the UK they have a high end niche bike that should do well,
 
I've used a rowing shell, made by the Canadian company Hudson, called "Super Predator." It felt a little intimidating, as if I were expected to sink or burn anything else met on the river.
I have a pair of ice axes called predators. To be fair they do look like the sort of weapon that Arnie would use on aliens.
 
Names can be ... unfortunate if combined.

Jeep used to sell a pickup truck named Comanche (Native American nations was a thing for them for a while - the Cherokee name comes from that era). Then, for reasons unknown, some bonehead signed off on a special model called "Eliminator" - apparently without reading the complete model name once. The Comanche nation were somewhat nonplussed at the sentiment conveyed by cowboys driving around in something called a "Comanche Eliminator".
 
Names can be ... unfortunate if combined.

Jeep used to sell a pickup truck named Comanche (Native American nations was a thing for them for a while - the Cherokee name comes from that era). Then, for reasons unknown, some bonehead signed off on a special model called "Eliminator" - apparently without reading the complete model name once. The Comanche nation were somewhat nonplussed at the sentiment conveyed by cowboys driving around in something called a "Comanche Eliminator".
Spanish translation s of names can be unfortunate. The Vauxhall Opel Nova was a good little car of its time. However the Spanish were a bit confused by a car called "Doesn't go". Likewise the Mitsubishi Pajero sold well in the UK, but the Spanish, reasonably enough, didn't want to buy a car with " wa nker" written on the back.
 
Some of the American car names were wonderful: "New Yorker" "Eldorado," "Coupe de ville," "Stingray," spring to mind, the list is endless. The Italians and Germans, instead, usually stuck to numbers, 500, 1900, 1400, 250GT, B20, etc., with exceptions.
 
I had a V-Rod - the 'Nite Rod' variant (I kid you not).

The one after that was labelled the V-Rod Muscle. A friend of mine did point out as they seemed to be mining somebody's back catalogue of 70s B porn-movie stars, it was only going to be a matter of time before Harley's all new Nite-Muscle Rod appeared..
 


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