Finally caught up with this video for What Hifi. What a boring 45 minutes. The host hadn't done her homework, I don't suppose she ever did at school either. Bob was just allowed to waffle endlessly.
My take home:
1) What neuroscience does Bob think he knows and how has he put that into MQA? Is neuroscience that advanced nowadays that we can know how everyone perceives or understands music.....is it in the same way for everyone?
2) MQA do want to TAKE OVER the world, Bob wants MQA embedded into everything; movies (cinema and streaming), radio, the whole internet(YouTube etc.) phones/DAPs, TV and cars to name a few. Wherever there is sound reproduction he wants 'in' with MQA. Maybe SETI should try it!
Let's hope the big boys in the entertainment business give a swerve to MQA or else Bob will hold the key to all audio data and be the new Padishah Emperor Shaddam V!