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MQA gone shy?

Discussion in 'audio' started by sls4321, Oct 10, 2019.

  1. sls4321

    sls4321 pfm Member

    It's the time of year that MQA publish their accounts and tell their shareholders about how they are going to take over the world by getting the major labels to use their folding for HD audio - and people will pay for it, eventually.

    Unfortunately the major labels have decided that normal HD PCM is really rather good and Amazon is the place to sell it.

    And total silence from MQA, their accounts filling has a nasty red overdue banner like one of those letters from the tax man. A "going concern" issue, perhaps?
    Fretbuzz, martin clark, Emlin and 2 others like this.
  2. Mickdale

    Mickdale Member

    It good for tidal????
  3. deserter

    deserter pfm Member

    We can but hope.
  4. Cereal Killer

    Cereal Killer fourhundredandthirtytwo

    MQA = dead duck
  5. davidsrsb

    davidsrsb pfm Member

    I have a suspicion that people who have paid for MQA media will no longer be able to play it at full resolution as DACs fail, just like happened to HDCD
    Cereal Killer likes this.
  6. misterdog

    misterdog Not the canine kind

    Po no not another supposed ground breaking high res promise biting the dust.

  7. Jim Audiomisc

    Jim Audiomisc pfm Member

    Fortunately, the encoding details for HDCD found their way into the open and thus software decoding is now possible. Too soon to know if or when MQA will do the same, or if it is worth the bother. And people are still releasing HDCD players even though it is now out of copyright protection.

    At present I'm not too fussed that MQA may be late filing. That's quite common for UK companies, despite being a legal requirement.
  8. sls4321

    sls4321 pfm Member


    So this year their revenues were £376,950 and their costs over £5 million. Not looking great and not much of a plan for the future.

    The one good thing is that they are no longer expecting to take over high definition audio so we all have to go get an MQA DAC. To the contrary, they note others are in the game but are not convinced many people are very interested in it.

    Amazingly, they are about to get more money in November, so the saga continues.
  9. sq225917

    sq225917 situation engineer

    I suspect it became a tax write off once they realised it wasnt happening. They sure as shit haven't spent all that money unless someone is getting paid very well. Do they licence their ip from an offshoot company?
  10. Nero


    dBPoweramp decodes HDCD quite nicely, giving you a notional 20 bit file in a 24bit wrapper
    Guinnless likes this.
  11. davidsrsb

    davidsrsb pfm Member

    I find it surprising that they have revenues at this point, I would have expected that manufactures signing up would get a free license for a couple of years to get market share.
    Don't be amazed if some of the 5 million is actually paying someone to use MQA, a certain streaming company perhaps.
  12. Werner

    Werner pfm Member

    "The premature and misleading marketing around 5G has created a perception that improved data efficiency will not be required."

    So, there it is: 5G (marketing) killed the MQA star.
  13. Fretbuzz

    Fretbuzz pfm Member

    Points for creative straw-grabbing at least.
  14. Jim Audiomisc

    Jim Audiomisc pfm Member

    Anyone who simply knows the way data rates and capacity displays their own 'Moore's Law' over time would have realised that the 'perception' was spot on, regardless of what form the next gen of networking might be. IIRC a few people here pointed this out when MQA first appeared.

    Also it would be odd to not have noticed the rise in streaming video and what that implied.
    Julf and Emlin like this.

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