I have stopped going in my nearest supermarket, a Morrison's, for exactly this reason. Cheese at one end, milk the other. It's all about increasing your path length as you go through the store. The final straw was that biscuits for cheese are 3 aisles across and one aisle down from sweet biscuits, and after 10 minutes of fruitless wandering I was forced to ask. Sod you then, if you're going to be that cynical you'll find I can be cynical too, I'll be in the Asda up the road. Shopping now takes 20 minutes instead of an hour.