Alonso1973
pfm Member
Sorry, I think that you have missed the point.
4 pints of milk, cost to manufacture about £1. Sells for £1.09.
Bottle of perfume, cost to manufacture about £2. Sells for £50.
One of these has a 9% markup, the other 2500%
Casio watch, cost to manufacture about £2. Sells for £10. Maybe 5x markup, only made possible by manufacturing and selling millions.
Rolex watch, cost to manufacture £100 (say). Sells for £5000. Maybe 50x markup, sold in expensive boutiques that may only sell one or two items a week.
The reasons are absolutely relevant. If I could sell Rolex milk I would sell a bottle for £50 instead of £1.09. This is "of no concern to the consumer"?
I TOTALLY agree... different product categories, different price structure, and yes... volume makes the world of difference. However, what puzzles me is why does it not bother me (please take this term with a pinch of salt) to pay x100 markup for a pint but a x10 markup on HiFi hurts... it's of course a matter of perception, but some categories feel a rip off and some others dont....
I'd be fun to have this infographic for every item we purchase!
[I tried 10x to embed the infographic that I uploaded to IMGUR but did not work]
https://www.ft.com/content/44bd6a8e-83a5-11e9-9935-ad75bb96c849
EDIT: Seems the link is behind a paywall... anybody kind enough to help me upload an image from IMGUR?