Now Rega is a Big player in the HiFi world and a massive player in the Turntable world. They must be doing something right but I don't know what it is.
If you had a Planar3 and it didn't sound very good you were doing something wrong. They don't sell for more than they cost new for no reason. I think there are several things Rega do which set them apart.
Focus.
My first Rega purchase was a brand new Planar3/RB300 when I was about nineteen. At that time Rega had a waiting list for them and only fifty UK dealers, one of which had just opened up in Glasgow. It was massively better than my Dual 505, despite not costing that much more, and I loved it. After thinking about it for a bit I realized that it was one of the most perfect products of any kind I had every seen. I think about that kind of thing. Apart from the badges, there was no part of it that did not serve a purpose or was there for purely cosmetic reasons. It was form following function yet still resulting in a sleek, elegant aesthetic. Yeah, we're all used to turntables that look like that now but back then it was cool. They had spent money on performance, not party tricks to sell to the gullible, and that's still what they do today.
Value.
The RB300 alone illustrates perfectly where Rega are coming from. They developed that revolutionary arm tube when most experts said it could not be done, a component that gave such a lift in performance the arm was compared to the top arms of the day. Had any other manufacturer achieved that they would have dressed the arm up in shiny chrome or stainless and sold it as a premium product. What did Rega do? Made the bits that weren't important out of plastic, finished the tube as cheaply as possible and sold it at the budget end of the market. The aim could not be clearer. Give the best possible performance for the lowest possible price. Rega arms quickly obliterated the UK tonearm market and dominate it to this day. Forty years later and still no one has beaten them.
Innovation.
While other manufacturers have been happy to CNC or cast everything, Rega have constantly sought out new technologies in order to deliver greater performance at a lower price point. The cast armtube and ceramic bearings are good examples but their drive is relentless. No one else does anything like what Rega do at the same price points. There is nothing about the Karousel that could not have been manufactured thirty years ago.
Commitment.
Every Rega product carries a lifetime warranty against manufacturing defects. Think about that. You buy a Rega turntable for £200 and they promise that if it stops working in twenty years they will fix it free of charge. And they mean it. I have had loads of things fixed by Rega over the years, these guys really care and are great to deal with. Or you could spend tens of thousands on a turntable from Linn which is only covered for five years.
What amazes me is that Rega have grown into quite a large manufacturer but have managed to keep these values in the process. They are not alone in being a great UK manufacturer but they are certainly one of the very best and now you do know why.