Tony L
Administrator
With the their ad model now it is completely useless for me. If they allowed us to advertise in specialist groups it would work. As yet, they do not. I have not yet seen a reason why they do not allow it. At the moment they make us all pay to get likes and then we can target these people. Ridiculous. The kind of likes I got from paid advertising were garbage. In the meantime, while we go round the houses arsing about with the official FB ad campaigns, there is a group of 10,000 people that are all talking about one specific model of motorbike in one specific group of facebook, many of them owners. No brainer. Until they allow that kind of target advertising, I won't be spending a penny there.
I suspect it all depends on how you use it. I know someone in the motorbike community who makes really cool helmets (Davida) and they seem to utilise Facebook very effectively. I suspect it works better for creatives than resellers though, but again it all depends on how one approaches it, e.g. HiFi Hanger seem to have a decent presence.
My problem with it is I haven’t figured out why pfm needs it or how best to use it. I already run a social media platform, so I’m not sure what use an account on another is to me, and in fact it may hinder me to move any content to areas that I can’t monetise. FWIW I have never advertised pfm in any context (I’ve never needed to, it grew by word of mouth/being the right thing at the right time) so I don’t really know how to do it! I don’t want to either as I don’t want it to grow into something I can’t personally easily manage. It is a sensible size at present; fast moving and financially viable (just!), but not so big I need to employ anyone.