In one of the HiFi-mags in my library, from ca 1979, the great Arthur Radford writes a story about how he worked in audio, starting in the 1930's. The gest of it is to trust your ears, that's what he had done all those years, and with great success.
So, the idea that in the good old days of many decades ago everything was 'scientifically based' is just a modern invention. Arthur and his likes used their ears, mostly because they simply didn't have the measurement instruments we take for granted today. They couldn't even do a simple THD measurement! They had to use their ears and they did it with great result.
There is of course plenty of 'scientifically based' stuff in audio today. Just look at digital that we all (nearly) uses daily with great result. No snake oil guys there.
I myself is old enough to remember when nobody bothered with 'cables'. I still don't, for the simple reason that, using my ears (and some sound reasoning) they do next to nothing.
JohanR