I have a Hugo TT2. The sound wins out. The look of all their products do indeed have the smack of V-Tech toys though. That said, dim the light display, put it on the bottom shelf and I rarely look at it. I’d much rather focus on listening to music.
However, focusing on just the looks with Chord takes it down to a simplistic like/don’t like discussion. What that misses is that the usability of the things is awful and the usability is directly related to that dreadful design.
Using colour to distinguish volume or sample rate is a basic accessibility fail. However, why on earth would you place that on the top of the box when anyone using it would have racks of gear where the front is what gets viewed if anything. Equally, a device which can be switched from DAC mode to pre but is often used in pre mode into a pre to match voltages. Get that wrong and you could damage a pre and yet you’re expected to control it by colour and a tiny LCD display positioned halfway between the top and front so that viewing it at the angle most would expect to view it renders it unreadable. Add in the general failure of most manufacturer to sensibly label inputs and, if nominate, it would surely win some kind of award for appalling design.
By all means make your products distinct but please recognise when you make them far harder to use in consequence. I would love to have a serious word with their designer. Talk about being disconnected from the user experience.