Craig B
Re:trophile
I've no idea what Rega's profit margins are, however, I imagine them to be more or less sufficient to allow them to have continuously marketed limited production, hand-built in house phono cartridges since 1987. They are not audio-technica, nor are they Ortofon; selling prices must include cost of production, and it is primarily through economies of scale (combined with cheap labour in the case of the absolute cheapest mass production items) that market prices are brought down (at least according to my Lipsy, Sparks and Steiner from Economics 101). Regardless, one makes one's choice and one pays the asking price.Craig, innovators or not, money talks, Rega are surely faced with the fact, building MC's generate more profit than a mid-priced MM.
Their Bias cartridge were around RRP €125.
Thats maybe €20-25+ in manufacture cost(pure guess), while a Carbon is most likely 1/3 or less in the numbers they purchase.
That Rega actually make phono cartridges, and tonearms, and turntables, and CD players, and amplifiers, and loudspeakers, plus manage to supply all of the accessories one might ever need, still amazes me after all of these years. If nothing else, they have to be exceedingly good at relationship management, as doing all in-house would be impossible for such a small company.
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