richardg
Admonishtrator
I have got my webstore visits to 8000 per month with a sales conversion rate of 1.6% by myself. The average spend is 110 euros. I understand at 1.5% you are starting to do OK.
I keep getting approached by SEO consultants that refuse to guarantee anything other than higher search engine ranking, losing sight of why I would want high search engine ranking in the first place. I would want it to increase my store visits whilst maintaining a sales conversion rate of 1.6%. But they all seem to get a bit vague and non-committal when I say there is no point in doubling to 16,000 visits per month with a conversion of 0.8%, costing me a load of money in the process. So I always ask them,can you please move your guarantee away from the ranking pitch to increasing visits whilst maintaining conversion? Tumbleweed follows.
I can see why big brands would bite, as they are able to budget brand awareness activity etc. Or new store owners where they have built a site but nobody is visiting at all. But a relatively successful one where the shop is the only point of the store is a much harder pitch. There must be a return on the investment, no nebulous activity.
Any other website owners used an SEO consultant?
I keep getting approached by SEO consultants that refuse to guarantee anything other than higher search engine ranking, losing sight of why I would want high search engine ranking in the first place. I would want it to increase my store visits whilst maintaining a sales conversion rate of 1.6%. But they all seem to get a bit vague and non-committal when I say there is no point in doubling to 16,000 visits per month with a conversion of 0.8%, costing me a load of money in the process. So I always ask them,can you please move your guarantee away from the ranking pitch to increasing visits whilst maintaining conversion? Tumbleweed follows.
I can see why big brands would bite, as they are able to budget brand awareness activity etc. Or new store owners where they have built a site but nobody is visiting at all. But a relatively successful one where the shop is the only point of the store is a much harder pitch. There must be a return on the investment, no nebulous activity.
Any other website owners used an SEO consultant?