For value it's hard to argue with the quality of Worlds Best Cables. Quality connectors and premium Belden, Gotham, Mogami wire in simple packaging.
Job done really.
However, I've always had a somewhat irrational attachment to VDH ever since spending the best part of 2 hours chatting to the man himself about styli, arms and cart repairs.
The company pump a lot of cash into charities supporting less advantaged kids so that also hit's the feel good factor. They say people buy from people.
So I recommend VDH interconnects and that's all I use. All built by the company, nothing off the shelf, premium quality materials, sensible electrical characteristics and should last a lifetime. Not the crazy high end carbon stuff though and you can usually get a decent discount. So, the Bay, River, Name, 102/III, Wave....