teddy_pardo
Trade: Teddy Pardo
People often describe our audio products as alternative to Naim, as the next gen Naim, as better than Naim, etc. I have recently read a review of our i80a in a Hifi magazine were on the first half page the word Naim was mentioned 11 times!
I started asking myself, our designs have nothing to do with Naim designs, not even close. We use jfets, they use bipolar transistors, we use SuperTeddyRegs which they don't, we use Wolfson DAC chips they use TI, we use Seas Excel drivers they use their own, we use WBT NextGen RCAs they use PREH DINs, so why is that?
The most obvious answer would be that since we started our business by offering alternative power supplies to Naim, it is only natural to associate our name to Naim, but then I thought a little further and reached a different conclusion.
I have looked at our customers list, those who bought amplifiers, DACs, or speakers, and realized that most of them previously owned a Naim system. So the natural conclusion here would be that the Teddy Pardo sound appeals to people who like the Naim sound. It may be true but again not the full answer... the answer I think is in the fact that those people not only owned Naim equipment but their Naim equipment was powered by Teddy Pardo power supplies!
Given that in order to keep our prices as low as possible, we sell directly with no dealers or distributors, people who who own our power supplies feel more encouraged to buy a whole Teddy Pardo system, then people who have just heard about them... and people who own our power supplies own Naim equipment...
It's interesting to see how our minds builds associations
I started asking myself, our designs have nothing to do with Naim designs, not even close. We use jfets, they use bipolar transistors, we use SuperTeddyRegs which they don't, we use Wolfson DAC chips they use TI, we use Seas Excel drivers they use their own, we use WBT NextGen RCAs they use PREH DINs, so why is that?
The most obvious answer would be that since we started our business by offering alternative power supplies to Naim, it is only natural to associate our name to Naim, but then I thought a little further and reached a different conclusion.
I have looked at our customers list, those who bought amplifiers, DACs, or speakers, and realized that most of them previously owned a Naim system. So the natural conclusion here would be that the Teddy Pardo sound appeals to people who like the Naim sound. It may be true but again not the full answer... the answer I think is in the fact that those people not only owned Naim equipment but their Naim equipment was powered by Teddy Pardo power supplies!
Given that in order to keep our prices as low as possible, we sell directly with no dealers or distributors, people who who own our power supplies feel more encouraged to buy a whole Teddy Pardo system, then people who have just heard about them... and people who own our power supplies own Naim equipment...
It's interesting to see how our minds builds associations