I've not had the new generation of burgers. Truth is that I don't much like them. Any burger is to me a long way off the best thing to do with a piece of beef. To recreate this frankly mediocre product with a hill of technology strikes me as developing a space age fabric at great expense and making a tee shirt. Wow, well done. It's an expensive and complex solution to a problem that already has a solution. A falafel is better than a burger. Just like a cotton shirt is better than a tee shirt. So thanks, I'll have the falafel. And a cotton shirt over a £30 tee shirt made with a wonder fibre that's...well, nearly as good as a normal one.